Here’s Why Your Business Needs Video Marketing

It’s not a magic bullet, but video marketing might already be one of the biggest things in the industry today. Here are some powerful reasons why it’s a highly recommended tactic to grow and promote a brand, and then drive more sales.

Image source: Pixabay.com

People consume videos voraciously: One-third of online activity is spent watching videos – just look at the phenomenal rise of YouTube to the top. Consumers are even likely to lose interest in companies that don’t feature videos on their websites or social media pages. Plain and simple – they are just savvy when it comes to video content.

Video drives organic traffic: Organic traffic remains one of the largest drivers of visitors to an e-commerce site. Video can pull in visitors with video, which could be sales-focused (including customer testimonials, demos, and promotional material) or engagement-focused, which seek to educate people and establish the brand’s thought leadership.

Video boosts conversions and sales: Adding a product video on a landing page can increase conversions by a whopping 80 percent. Videos simply lead directly to sales – imagine the probability of customers watching an explainer video about a product purchasing the said product right away!

Video builds credibility and trust: Trust, after all, is the foundation of conversions and sales, and it can lead to long-term relationships. Video is one way to elicit trust by being a reliable way to provide target customers with interesting and useful information that can make their lives better and a lot less painful.

Image source: Pixabay.com 

iAM Marketing maintains offices in Hong Kong, California, and New York to better serve its clients locally and globally. The company helps businesses expand, gathering and providing them with specialized services and marketing solutions to launch, grow, and expand an organization’s direct sales business. For similar reads, click here.

The Benefits Of Using Snapchat And Instagram For Your Business

While some people find Snapchat to be a better platform than Instagram, others tend to look for the positive facets of the latter. They both have their own pros; the choice of the platform depends upon the type of business you are engaged in and your preferences.

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Snapchat is more popular among youngsters, so if you are looking for younger customers for your business,Snapchat is the way to go. You can upload raw posts on Snapchat without the need for much editing, thus saving you time. Also, if you intend to keep your audience limited, you should choose Snapchat, as content shared on Snapchat is more private than public. It has been reported that almost 46 percent of Snapchat users in the U.S. and 37 percent of Snapchat users in the UK do not use Instagram.

On the other hand, Instagram has a wider range of audience if age group is considered as the determining factor. Moreover, if your target audience is female, Instagram is better. Instagram posts are permanent in nature as they stay on your Instagram profile, while the ones on Snapchat disappear after 24 hours.

Instagram has a higher view rate than Snapchat, and you can check your popularity by using several analytical tools that are available on Instagram. As Instagram is part of Facebook, you can easily create ads using Facebook Ads Manager, which is a comparatively cheaper option for advertising.

Of course, there’s not stopping you from using both. If your business requires the unique features of both platforms to flourish, the positive aspects of one can counterbalance the shortcomings of the other.

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iAM Marketing offers services for marketing, operations, finance, and product support, securing a consistent effective launch that is partnered with stable, long-term success. For details on the company’s services, go to this website.